Tom Pedriks - VP Creative
Tom has a 20+ year track record of award-winning graphic design work in print and broadcast media. As creative director for Starter Canada from 1993-1996, Tom’s work first came to prominence with the redesign and branding of the Montreal Alouettes Canadian Football League Franchise. Tom went on to co-found Ryan & Deslauriers Communications, a Montreal-based creative company with a reputation as a leader in the design and marketing of sports, lifestyle and leisure brands which grew to be one of Quebec’s largest privately owned design/advertising firms. Tom has done work for the City of Vancouver, Intrawest, Four Seasons, Canadian Football League, Hyatt, Nike, and The Hockey Company to name just a few.
After moving to Vancouver in 2004, he worked as a creative director with Envisioning & Storytelling and Rethink Advertising, Canada’s Agency of the Year. Over the past 20 years, Tom’s graphic design work has won numerous awards and accolades and been featured in magazines such as I.D. Magazine, Applied Arts Magazine, The One Show, Graphis, Communication Arts and many more.
For Resonance Consultancy, Tom brings brands to life through film, identity, packaging, collateral and environments, ensuring that our creative product speaks to the strategic framework while breaking through the clutter.