Chris Fair - President
As president of IMI Marketing from 1999-2006, Chris was on the front-lines of the global boom in real estate. Chris led the envisioning, branding and marketing of more than 30 new communities and destinations for a wide range of clients such as The Related Group, The Ginn Company, The Trump Organization, Fairmont Raffles Hotels, Hyatt and Intrawest.
A graduate of the University of Houston’s Studies of the Future program, Chris has married his marketing expertise with futures methodologies to help a variety of clients envision and develop brands for new places, consumer products and organizations.
Chris has been featured in Fast Company magazine and presented to audiences at the Urban Land Institute, American Resort Development Association, the World Leisure Congress, World Future Society and others – sharing his insights on trends and societal behavior.
Previously, Chris was the co-founder and president of Ryan & Deslauriers Communications in Montreal, an award-winning creative company with a reputation as a leader in the marketing of lifestyle products and real estate for clients such as Tremblant, Hyatt, Seagrams and Nike. Chris also served as President of Traveller Infomedia Corp., a North American publisher of travel and tourism guides for clients such as Tremblant and the National Parks of Canada.
Chris is a bilingual Canadian who graduated from Montreal’s Concordia University in 1993 with a Bachelor degree in Journalism and has lived in the United States since 1999. He was granted permanent residence in the U.S. as an “individual of extraordinary ability.” He is a member of the Urban Land Institute, the World Leisure Organization, the Luxury Board, the World Future Society and the Association of Professional Futurists.