Product & Service Branding
We can get involved in imagining a future for a product or service early on, when the concept for the product itself is fresh and still somewhat fuzzy – or later, when the fundamentals are clear, but differentiating elements and positioning have still to be defined and articulated. For products ranging from buildings to wines, we've helped pin down a competitive advantage, refine products for their markets, and find the words to make it all irresistible.
Our Brand Blueprint expresses a product's ultimate destination and true north – mission, vision, values, differentiators and brand promise – in a singular lexicon that defines and positions it, and helps your team understand the characteristics that make it special to its market. This is a story that's brief and to the point; it lives and breathes, and is designed to inspire, be shared, and be referred to again and again.
The Brand Identity is a vision expressed visually, a pure graphic distillation of the essence of a product or service. In an eyeful, a logo is a rallying cry, the smallest element with the biggest punch. Our Brand Marketing Guidelines contain the ABC of brand messaging and lexicon, suggested marketing opportunities, and required approval processes. The guidelines often serve as the key marketing and branding reference for third-party marketing groups.