Place Branding
If the infrastructure, regulations, buildings and street grids form the hardware of place, Place Branding is the software. It adds the feel to the look, and the heart and soul to the skin and bones of place. It describes what happens on street corners and on holidays, the smell of parks and the glow of streetlights. Place Branding helps define and express sense of place and leads to ways the elusive feeling can be communicated to help differentiate a neighborhood, a city, a resort or a country.
Our Place Branding workshops open minds and close in on the quintessence of a project. We get sparks by rubbing brains together: our people and your people together with insightful experts from outside our businesses, because inspiration comes from places we don't know by heart or by habit. We factor in the research we've done, and use all the combined energy to express a rich, detailed vision of a place, what it means and what makes it different from anywhere else.
From the Place Branding exercises, we create a document that immerses people in a richly imagined future of a community. The Brand Landscape can be presented in a variety of media, from a simple document to a full-blown city magazine. Whatever its form, it puts stakeholders and citizens in the middle of a living, breathing environment. Once people can see a place, and see themselves in it, the idea burns more brightly, uniting everyone behind a powerful brand of place.