The Cliffs
The Cliffs is eight gated luxury golf communities with a visionary twist: the culture of the Carolina organization has been focused on wellness for over a decade, long before it became fashionable. Resonance is helping articulate and communicate the Cliffs’ difference, finding new strategies to reach out to the current wary market and new words to help prospects buy into this landscape of well-being. Concurrently, Resonance is place-branding The Carolina Preserve, a pristine area of mountains and lakes that encompasses the Cliffs’ properties and surrounding towns, creating a whole and highly livable region that is clearly differentiated from any other in the country.