Calgary Municipal Land Corp.
CMLC is a public sector organization that behaves as a private development company. Created by the city to revitalize a large, blighted part of downtown Calgary, Alberta, the company had been given a mission and vision that described, from a systems-oriented, engineering perspective what CMLC did. Resonance Consultancy conducted a branding workshop in 2008 with the executive team that helped to capture and bottle the devotion the group brought to the challenging project. The result was a mission, vision, Brand Blueprint and creation of a new identity by Resonance Consultancy that the entire team could be proud of – and that also became a powerful tool for recruiting like-minded colleagues.
In addition, Resonance Consultancy has created a suite of products to help CMLC communicate with key constituencies such as governmental authorities and potential development partners with tools such as a 2009 Business Plan, a Development Opportunity Brochure, Brand Marketing Guidelines and sales presentations. Resonance Consultancy is continuing to work with CMLC in 2010.