Tahoe Mountain Resorts
Tahoe Mountain Resorts was born when a disparate group of landholdings in North Lake Tahoe, California was united around one strong strategic brand and position. This collection of places and amenities on and around Northstar-at-Tahoe Resort was given community-specific identities under the brand umbrella, and marketing plans were developed to launch the new ski-in, ski-out Village at Northstar, and the nearby golf community of Old Greenwood. Renowned artist Michael Schwab was commissioned to develop the logos for these and two future planned communities.