Cap Cana
Covering 30,000 acres and five miles of oceanfront on the southeastern tip of the Dominican Republic, Cap Cana is the largest single master planned development ever undertaken in the Caribbean. Strategically positioned and carefully branded, the project successfully transformed the perception of the region as an area of cheap, all-inclusive resorts, and created a globally attractive luxury destination. Resonance principals developed the brand positioning and launch strategy that made Cap Cana one of the most successful developments in the history of the Caribbean.