Resonance Consultancy creates development strategies, plans, policies and brands that shape the future of places around the world.
Our team has advised developers, destinations, communities, cities and governments in more than 65 countries. We provide leading public and private sector organizations with visioning, trend forecasting, strategic planning, community engagement, development strategy, tourism policy and place branding to help realize the full potential of developments, destinations and communities.
Hot off the press: Resonance Report
The Resonance Report 2013: U.S. Affluent Travel and Leisure
Strategists & Storytellers
The principals of Resonance have more than a half-century of development and tourism experience, and have completed more than 100 visioning, strategy, planning, policy and branding projects for destinations and communities around the world.
Together, we’ve created an integrated process that helps both public and private sector clients look ahead – ahead of the curve, around the corner or a decade from now. Our work creates value-building visions, strategies, plans, policies and brands that foster community, preserve cultural heritage, protect the environment and generate economic benefits for all those involved.
Futurist, father, strategist and storyteller, Chris holds a Masters Degree in Studies of the Future and has married his marketing expertise with futures methodologies to help clients envision and develop new places, products and organizations. Over the course of his career, Chris has led the branding and marketing of dozens of communities and destinations ranging from master planned destination resorts to entire cities. He is also a frequent public speaker, keen to share his insights on development trends and societal behavior.
Dianna is an experienced writer and communicator who brings a keen curiosity and singular prose style to work in every medium. From creating new publications to co-authoring the official story of the 2010 Winter Olympics, from Intrawest’s French Alps to the Four Seasons Costa Rica and from Haiti to her adopted city of Vancouver, Dianna helps clients find their voice, aids developers in articulating sense of place, and writes the words that bring the future of destinations to vivid life.
Executive Vice President
Rick is a 25-year travel industry veteran responsible for tourism strategy, policy and master planning projects at Resonance. As Executive VP for the World Travel & Tourism Council (WTTC) for 16 years, he directed policy agendas, research programs, communications and membership services, and worked in more than 65 countries and 350 cities around the world. Rick then founded Tourism Policy Group, a consultancy that provides policy, strategy, public affairs and advocacy services to premier international destinations and enterprises.
Vice President Marketing
Len is an experienced leader, energetic entrepreneur and creative thinker with proven expertise in marketing, product development and team building. Len has been recognized internationally for marketing excellence and has become well known for his leadership in progressive green initiatives. As co-founder of Board of Change, a network for businesses that value the pursuit of economic and environmental sustainability, Len is a champion for the development of places and brands that align the interests of people, profit and the planet.
Tyler Smith comes from Nelson, BC. a supremely chill town that lit a fire under his five year plan, which includes placing first in the Hahnenkamm downhill race after-party in Kitzbühel, installing alarm clocks with no snooze buttons in the bedrooms of all creatives, and never missing a single detail, budget or deadline in any time zone, ever.
Peter Aziz is an image wrangler for the modern age, capable of making pixels do his every bidding. The antidote to his virtual awesomeness is his one true love, a ’63 Volkswagen Beetle that he has lovingly assembled in real time with his own bare hands.
Associate Creative Director
Stu Ross is a master of moments; he mesmerizes them into stillness for photos and whips them into a fast-forward frenzy in timelapses. There’s something touching about his fondness for fresh, tender ideas, his love of the jousting between words and images, and his undying devotion to the unadorned beauty of sans serif type.
Graphist Marissa Barclay comes from Brisbane, Australia, where she somehow managed to avoid consuming fresh fruit for the first 25 years of her life. Needless to say, she now values Vitamin C in all its delicious forms, along with picked-from-the-tree ideas that she can mix with Vegemite and shape into winning work.
Plan Your Future
Resonance has helped envision the future of places from cities to tropical islands, creating and communicating development strategies and brand stories that help prospective investors, governments, visitors and residents imagine a place anew. From Bucharest to Brasilia, Hawai‘i to Haiti, we have helped clients understand consumer trends, influence policy, engage their community, plan for the future, and brand their development or destination.
Our future-focused visions, reports, strategies and brands help our clients find their way forward, provide plans for action, and give officials, investors and the public reasons to believe.
Analyze & Synthesize
World class research underpins the best strategic plans and development strategies. Resonance helps destinations, developers and planners understand the values and aspirations of tomorrow’s consumers.
We constantly monitor lifestyle and tourism trends, and we conduct market research and undertake tourism studies for our clients to help them uncover new opportunities – including a biennial report on affluent U.S. travel and leisure with the Luxury Institute.
Possibility to Reality
Our approach to development and tourism strategy and planning is to look at your world through a lens of possibility in order to build visions of what the future could be like – and then identify strategies to get you there.
Our development strategies and plans – whether for the revitalization of a neighbourhood, development of a community or creation of a tourism destination – are future-focused documents containing ideas, programs, and actionable long-term plans. They’re designed to kickstart the collaboration needed to bring visions to life and sustainably develop destinations or communities.
Communicate & Connect
Resonance helps developers, destinations and communities get people and passion on board. Our communication strategies generate interest, influence perceptions and create enthusiasm among all the audiences you need to engage.
Whether through community meetings, blogs, the web, social media, mobile, magazines or films, engagement opens a door and invites people in. It connects meaningfully, starts conversations, satisfies curiosity and makes people feel good about the communities in which they live and the places that make them dream.
Insight & Clout
As more and more governments recognize the contribution that travel & tourism make – or could make – to their economies and employment, they turn to Resonance for consultation, networking and business development support to achieve their economic development objectives.
We help travel & tourism companies and destinations impact policy-making and legislative and regulatory processes, aid with the adoption or amendment of laws, work toward regulatory relief or protection, obtain government appropriations for project funding, and raise or improve a client’s profile with policy-makers.
Power of Place
As the economy shifts from goods to services, and the mobility of people, capital and ideas grows, the brand of a place increasingly determines where those people, capital and ideas flow. More and more cities, destinations and communities are realizing that they now need to take a strategic (versus organic) approach to developing their brand positioning in order to compete on the global stage.
Our approach to place branding defines developments and destinations as more than the sum of their parts. While infrastructure, geography, attractions and transportation form the critical hardware of a place, we engage the community to identify its unique software – the programming, sights, sounds, culture and experiences in a city, destination or community that can create a positioning strategy that will resonate both at home and abroad.
Intrigued? Want to find out how we can be of service to your destination or company?
We’d love to tell you more. Get in touch with us using the information below.